About Insurance By Design

Meet Our Leadership Team

LuAnn B. Paulet President of Insurance by Design

LuAnn B. Paulet, President

Like so many others in the insurance industry, founding partner LuAnn Paulet first became involved with the agency side of the business by accident fresh out of college. After receiving her Bachelor of Science degree in marketing from the University of Iowa, her first job was in accounting at Caswell-Ross Insurance Agency in 1981. From accounting to customer service, to marketing, to sales, her career progressed until that leap from the edge into agency ownership. After 35+ years in the industry LuAnn can honestly tell you she loves the insurance business.

Along with business responsibilities LuAnn has raised two grown children and spends a significant amount of her time giving back to her community. She is a longtime member of Bloomington Rotary, serving on the rotary board for two terms, and as past president of the club. In 2005/06 she was named New Rotarian of the Year of the Rotary Club of Bloomington.

Additionally she volunteers at VEAP, Meals on Wheels, and in the past has been active with Boy Scouts and her local schools.

John Paulet, Vice President of Insurance by Design

John M. Paulet, Vice President

Partner, John Paulet has been in the insurance industry for over half a century in many different capacities.  He graduated from St Thomas Academy and completed his formal education at St Thomas College.  His insurance career began as manager of the clerical claims department at MSI moving into a field claims adjuster position.  He spent several years with Marsh McClenhan in sales and later became a Vice President, leading to an ownership position with Anchor Agency in St Paul.  After a merger with Alexander & Alexander he was named Vice President of Sales & Agency Management.  In 1982 he founded Paulet/Slater where he was President and Chairman of the Board until founding Paulet & Associates.

Over the years John has been an active member and board member of Rotary International, Kiwanis International, as well as an active member in the Independent Insurance Agency Association.  He also served on the City of St Paul Insurance Advisory Committee under Mayor Tom Byrnes.

Additionally he has served as President/Chairman of the Board of Directors of Mendokota Country Club for two consecutive terms and is the father to 5 children and 7 grandchildren.

Scott Rupp

Scott Rupp, Personal Lines Department Manager

Scott Rupp graduated from Saint Thomas Military Academy in 2005 and attended the University of Wisconsin Stevens Point. Scott has had various jobs prior to joining Insurance by Design. Out of college Scott worked in construction, retail, and food service as a Chef at Bistro La Roux. After a few years of learning the agency and industry, Scott is now the Personal Lines Manager and has added a Sales position to his role.

Scott is currently a member of BNI Integrity out of Edina and is beginning his term as Vice President of the Minneapolis Business Forum.

Outside of work Scott can be found spending summer days at the family cabin with his fiancée Cassy and during the winter you can catch him cruising the slopes at Welch village.

Why Choose Us?

24/7 Customer Support

We are known for our personal service and for answering your call. For your peace of mind, we are always available when you need us most.

Experience You Can Trust

Our local, family-owned and operated Insurance Agency has been helping clients with their insurance needs since 2007.

Customer Satisfaction

We want to thank all of our customers for doing business with us. We appreciate you very much. Our customer satisfaction rate is 97.5% .



Eric H- Personal Lines Customer.

“Scott Rupp has been a wonderful insurance representative for me. When he first approached me about writing my insurance, he was personable, always willing to answer questions, and explained things in a way the lay person could understand. When changing insurance brokers, he made it clear that he will tell me if I should stay with the person that provided coverage, or switch no strings attached. He easily found me better coverage at a better price! Scott is always open to talking about future plans, and how he can help me keep my assets and myself covered. I’m not worried about having to make a claim because I know I can trust Scott. ”

Kane C- Owner of Post Shields Inc.

“Scott was instrumental in my hail damage claim getting covered to my satisfaction. Without him, there would have been many lost costs and we would not have been provided the funds needed for the repairs. A pleasure to work with and always timely with responses, I couldn’t recommend him and Insurance by Design enough.”

Char B- Insurance Coordinator MN Jaycees.

“This is probably my final request in my role of Insurance Coordinator Program Manager. I just want to say thank you so much for everything that you have done for our state organization, all of the chapters, and myself! You were always there for me whenever I had a question. Your customer service is beyond compare! I can’t tell you how much I have appreciated that. ”

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